American Originals Privacy Notice

Who We Are

American Originals is part of Ultimate Products UK Limited, which is a company under the group Ultimate Products PLC (‘we’ or ‘us’ or ‘our’) and we gather and process your personal information in accordance with this privacy notice and in compliance with the relevant UK GDPR law. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data.

Ultimate Products UK Limited’s registered office is at Manor Mill, Victoria Street, Manchester OL9 0DD, and we are a company registered in England and Wales under company number 05432142. We are registered on the Information Commissioner’s Office Register of Data Controllers under registration number ZA269152, and act as the data controller. Our designated contact for data protection is our Compliance Department, and contact details are available at the foot of this notice.

Information That We Collect

Ultimate Products UK Limited processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this notice.

The personal data that we collect from is:

  • Name
  • Email
  • IP Address
  • Telephone Number(s)
  • Product Registrations
  • Images you may send us
  • Legal and Insurance data
  • Country you access our website from
  • How you use our website including which products you view

We do not collect any data from public sources

We collect information in the below ways: 

  • When you communicate via email/telephone with any of our staff (for instance customer services)
  • When we record certain calls to our customer services department
  • When you place an order or communicate via any of our branded or partner websites (i.e. Amazon/EBay)
  • When you engage in our live chat facility
  • When you interact with us on our Social Media channels

How We Use Your Personal Data (Legal Basis for Processing)

Ultimate Products UK Limited takes your privacy very seriously and will never disclosure, share or sell your data without your consent, unless required to do so by law or detailed herein as part a requirement to provide the services you have requested. We only retain your data for as long as is necessary and for the purposes specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw consent at any time.

PurposeLegal Basis
To monitor usage of our websiteLegitimate Interests (security)
Recorded CallsConsent
To provide customer supportPerformance of a contract

 Sharing and Disclosing Your Personal Information

We do not share or disclosure any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Ultimate Products UK Limited uses third parties to provide the services and business functions below, however all processors acting on our behalf only process your data in accordance with contractually agreed instructions from us and comply fully with this privacy notice, the UK GDPR laws and any other appropriate confidentiality and security measures.

We use partners to provide the following services:

Undertake legally required accountancy services

  • E-commerce activities
  • Email campaigns
  • Customer Service Management services
  • Webchat services
  • Insurance Services
  • Banking Services
  • Telephony Services
  • Legal Services

We use Google for analytics purposes. We only access aggregated data (so we don’t identify individual’s data), however Google acts a joint controller for this data and you should consult their privacy information for information on how they process your data.


Where any of our partners transfer your data outside of the EEA / UK we have undertaken due diligence to ensure that your rights are protected and that your data is kept secure.

Safeguarding Measures

Ultimate Products UK Limited takes your privacy seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including:

  • Firewall
  • Encryption
  • Strict Access Controls (physical and electronic)
  • SSL certificates
  • Full Privacy Governance structure

Consequences of Not Providing Your Data

You are not obligated to provide your personal information to Ultimate Products UK Limited, however, as this information may be required for us to provide you with our services/deliver your products/legitimate interests, we will not be able to offer some of our products or services without it.

How Long We Keep Your Data

Ultimate Products UK Limited only ever retain personal data for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 7 years after which time it will be destroyed.

Where you have consented to us using your details for direct marketing, we regularly review consent given and will keep such data until you notify us otherwise and/or withdraw your consent.

Rights of access, correction, erasure, and restriction

You have the right to access any personal information that Ultimate Products UK Limited processes about you and to request information about:

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from you, information about the source

Your duty to inform us of changes

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Your rights in connection with personal information

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation, which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please write to us at the address below.

 No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

 Right to withdraw consent

In circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please write to us at the address below. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

 Lodging a Complaint

Ultimate Products UK Limited only processes your personal information in compliance with this privacy notice and in accordance with the relevant UK GDPR laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority. We would be grateful if you would give us the opportunity to deal with any complaints in the first instance.

Ultimate Products UK Limited

Compliance Department

Manor Mill

Victoria Street





Telephone: 0161 934 2240

UK Data Protection Authority

Information Commissioners Office (ICO)

Wycliffe House

Water Lane




Tel: 0303 123 1113

Email – via their website –

Notification of Changes to this Notice

If we decide to change our Privacy Notice, we will post these changes on this website so that you know exactly what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected we will tell you and you will have a choice as to whether or not we use your information in this different manner.


We want to make sure that we are giving you the information that you want about privacy and security – let us know what you think. If you have any feedback, questions or concerns, please email us at or by post to the address above.


Our website may contain links to let you visit other websites of interest with ease. Once you have used these links to leave our website, you should be aware that we do not have any control over that other website. As such, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting these websites, and they are not governed by this Privacy Notice. We are not responsible for any products and/or services featured on any third-party websites; you should exercise caution and look at the Privacy Notice applicable to the website in question.

Ultimate Products UK Limited is a company under the group Ultimate Products PLC.

Dated: October 2023

Version: 4.0

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