Our C-suite leaders bring a wealth of experience and vision to Ultimate Products, strengthening the representation of our key functions at the highest level of the business. Their consistent drive and professionalism ensure that we stay at the forefront of innovation.
Tracy joined Ultimate Products in December 2022 as the company’s first Brand Director, which sees her lead the brand, design and marketing strategy, and communications function. Tracy has since become a key proponent of Ultimate Products’ brand strategy, highlights of which include the successful rebrands of both Salter and Beldray.
“Leading marketing and design across our portfolio of leading homeware brands has been a source of great pride for me. I’m excited to shape how we connect with customers, build brand equity, and drive commercial impact across the business.”
David has been with UP’s Supply Chain division since 2007 and has extensive expertise in Far East factory management. In 2008, he was appointed to the Main Board and leads the logistics function that underpins our excellent operational capability and retail partnerships.
“Our supply chain at Ultimate Products is first-class and I’m excited to lead this incredible team as we continue to build resilience, drive innovation, and ensure that we continue to deliver beautiful products for all our customers’ homes.”
Having joined UP’s Graduate Development Scheme in 2013, Katie previously lead the Group’s Housewares function, and is the first person to progress from graduate to the Operating Board and now the C-suite. Katie is also Deputy Chair of the ESG Committee and has championed Ultimate Products’ ESG strategy with a particular focus on driving environmental initiatives within the Group’s teams.
“This next chapter is all about innovation, customer insight, and creating products that make a house an ultimate home. I’m grateful for the journey so far and excited for what’s ahead.”
Duncan has been with Ultimate Products for 20 years, and has played a pivotal role in the growth and success of the Salter and Beldray brands, helping to elevate their market presence and performance in the UK and Europe.
“I’ve been on amazing 20-year journey at UP, and I’m deeply grateful for the opportunity to help shape the next chapter of our commercial strategy by joining the company’s operating board.”
In almost two decades at UP, Craig has contributed to some incredible milestones including launching the Group’s European showroom and rolling out one of the North-West’s largest graduate schemes, both of which are central to UP’s future operations.
“It’s an honour to be part of UP’s operating board and I’m looking forward to building on our strong foundation for operational excellence to drive further success across the business.”
