Andrew is a chartered accountant and started his career with Arthur Andersen where he held positions in audit and transaction support. In 1998, he transferred into industry, taking on the role of Finance Director & General Manager of Mersey Television, an independent television producer of continuing drama including Hollyoaks, Brookside and Grange Hill. He was a key member of their management team, which was backed by private equity investment from LDC in 2002, leading the sale of the business to All3Media in 2005. Andrew joined Ultimate Products in 2005, initially as Finance Director, and was an integral part of the management buyout team that year. In 2014, together with Simon Showman, he led the buyout of LDC using personal money and support from HSBC. At this point, Andrew was promoted to Managing Director responsible for Online and non-trading functions including finance, supply chain, human resources, IT and legal. In February 2024, Andrew took over from Simon Showman as CEO.
Chris has substantial accounting and financial experience from his time in the profession and as a Finance Director of private and publicly quoted companies. Chris began his career at Deloitte LLP where he spent ten years within audit, corporate finance and transactional accounting services. From 2017 to 2022 he was the Chief Financial Officer of AIM-Listed Franchise Brands plc. Chris joined Ultimate Products as CFO Designate in April 2022. He is currently also a Non-Executive Director of Silent Opera.
Tracy joined Ultimate Products in December 2022 as the company’s first Brand Director, which sees her lead the brand, design and marketing strategy, and communications function. Tracy has since become a key proponent of Ultimate Products’ brand strategy, highlights of which include the successful rebrands of both Salter and Beldray.
“Leading marketing and design across our portfolio of leading homeware brands has been a source of great pride for me. I’m excited to shape how we connect with customers, build brand equity, and drive commercial impact across the business.”
David has been with UP’s Supply Chain division since 2007 and has extensive expertise in Far East factory management. In 2008, he was appointed to the Main Board and leads the logistics function that underpins our excellent operational capability and retail partnerships.
“Our supply chain at Ultimate Products is first-class and I’m excited to lead this incredible team as we continue to build resilience, drive innovation, and ensure that we continue to deliver beautiful products for all our customers’ homes.”
Having joined UP’s Graduate Development Scheme in 2013, Katie previously lead the Group’s Housewares function, and is the first person to progress from graduate to the Operating Board and now the C-suite. Katie is also Deputy Chair of the ESG Committee and has championed Ultimate Products’ ESG strategy with a particular focus on driving environmental initiatives within the Group’s teams.
“This next chapter is all about innovation, customer insight, and creating products that make a house an ultimate home. I’m grateful for the journey so far and excited for what’s ahead.”
Duncan has been with Ultimate Products for 20 years, and has played a pivotal role in the growth and success of the Salter and Beldray brands, helping to elevate their market presence and performance in the UK and Europe.
“I’ve been on amazing 20-year journey at UP, and I’m deeply grateful for the opportunity to help shape the next chapter of our commercial strategy by joining the company’s operating board.”
In almost two decades at UP, Craig has contributed to some incredible milestones including launching the Group’s European showroom and rolling out one of the North-West’s largest graduate schemes, both of which are central to UP’s future operations.
“It’s an honour to be part of UP’s operating board and I’m looking forward to building on our strong foundation for operational excellence to drive further success across the business.”
Emma’s diverse experience across multiple product categories and her strategic approach to product and brand evolution continue to shape the success of Ultimate Products’ portfolio, where she has been a key contributor for over 17 years. Emma has played a vital commercial role in major brand acquisitions, Constellation Luggage in 2010 and Salter Scales in 2021. She has also been instrumental in successful rebrands across multiple categories, most recently Beldray – ensuring each transformation aligns with evolving market demands and strengthens brand positioning.