Our Strategy
As one of the largest brand houses in the UK, our strategy is to continue to develop our portfolio of consumer goods brands, led by our hero heritage brands Salter and Beldray.
Our Purpose
Beautiful Products for Every Home
Our ambition is to be in every room, in every home across the UK and Europe. How can we do this? Our USP is clear; We combine trusted brands with beautiful products at price points that are attractive to both consumer and retailer. This, alongside our highly advanced and robust operational capabilities, allows us to turn retailers from customers into long-term strategic partners.
Our Values
Our Brands
A Household Name
As one of the largest brand houses in the UK, our strategy is to continue to develop our portfolio of consumer goods brands, led by our hero heritage brands Salter and Beldray. With over 260 years of history and equity to protect, our in-house Marketing, Design & Brand functions focus on driving consistency and delivering growth.
Our BrandsSupply Chain
On time, every time
Our relentless approach to punctual delivery makes us the ultimate provider. With the perfect mix of retail and supply experience, our logistics team recognise customers’ needs and expectations, working tirelessly to ensure that all orders are treated with the right level of urgency. Arranging quick and efficient transport between supplier, manufacturer and consumer, they deliver an exceptional end-to-end service every time.
Choosing the correct path
Meeting and exceeding deadlines is essential for our success. Created in-house, our critical path software tracks every stage of the purchasing and delivery process, from shipping requirements to inspection details. Live information is accessible by our teams across the globe, maintaining, monitoring and measuring key tasks and deadlines in real time.
Quality first
Safety is one of our core values, pushing product testing to the top of our checklist. Based in the UK and China respectively, our dedicated QA and QC teams work with the major international test houses to ensure that our products consistently meet all quality and safety standards. Completing risk assessments, undertaking detailed inspections, and recording results within the critical path are all fundamental to developing high-quality, professional products.
Ethical & social compliance
We recognise that values are just as important as value. As a member of SEDEX, we have a specialised ethical compliance team based in China and the UK. Our factories are audited by our accredited third party partners to the ETI code of conduct, confirming that all of our workplaces are safe and regulated environments.
Our Customers
